Great Wall Motors' transformation to new energy vehicles encounters obstacles, with a wave of senior executives leaving

In the process of transformation to new energy vehicles, Great Wall Motors faces many challenges. In 2023, Great Wall Motors' sales volume is far lower than that of its competitors BYD and Geely. In order to cope with market pressure, the CEOs of Great Wall Motors' three brands, Ora, Wei and Haval, have resigned. This series of changes reflects the difficulties Great Wall Motors is facing in the process of transformation to new energy.