GAC Group establishes 200-person user insight department

GAC Group has established a 200-person User Insights Department to address changes in the automotive industry and deepen its "user-centric" strategy. This move marks GAC's transition from a "manufacturing-driven" to a "user-driven" approach. The User Insights Department integrates user needs into the entire product development process, building a full-lifecycle insight system through digital tools and a data ecosystem.