Li Auto admits i8 pricing strategy mistakes and hopes for market recognition

2025-08-07 15:50
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Li Xiang, founder of Ideal Auto, acknowledged mistakes in the i8's initial pricing strategy and stated that the new configuration and price adjustments were a quick response to market feedback. Li Xiang hopes the adjusted i8 will continue the success of the Ideal ONE and achieve strong sales in the 300,000 to 400,000 yuan market segment.