Porsche's sales in China have fallen for three consecutive years, and it plans to cut one-third of its dealers

Porsche's sales in the Chinese market have been declining for three consecutive years, with the decline increasing year by year. According to data released by Porsche on January 13, 310,700 vehicles will be delivered in 2024, a year-on-year decrease of 3%; of which 56,900 vehicles will be sold in China, a decline of 28%. In the face of declining customer demand and shrinking sales, Porsche plans to optimize its dealer network. By the end of 2026, Porsche's stores in China will be reduced from the current 150 to 100, a reduction of one-third.