Porsche China President and CEO Pan Lichi talks about coping strategies

2025-01-15 16:43
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Porsche China President and CEO Pan Lichi said that in the face of market changes, delisting or closing stores is not the only way. For markets with sluggish market demand, scale optimization should be carried out immediately, and for first-tier cities such as Shanghai and Beijing and cities with high market demand, Porsche will continue to increase investment. At the same time, in order to enhance China's local R&D capabilities, Porsche has set up a new technical department in China, and former Mercedes-Benz executive Li Nan has been appointed as vice president of the department.