Great Wall Motors Wei brand adheres to the strategy of not reducing prices and achieves profitability

At the shareholders' meeting, Great Wall Motors talked about the business strategy of Weipai. Although the sales volume of Weipai is not high, the company said that Weipai has achieved no loss. This is mainly due to Great Wall Motors' strategy of not lowering prices. In the fierce price war, many car companies chose to lower prices, but Great Wall Motors believed that the damage of price reduction to the high-end brand image is irreversible. Therefore, Great Wall Motors achieved profitability without lowering prices by improving product quality and service quality.