Xpeng Motors adjusts strategy to increase NOA installation rate

Xpeng Motors launched high-speed NOA in early 2021, but due to the large differences in vehicle configurations at the time, the NOA installation rate was only about 30%. In 2022, as Xpeng adjusted the configuration of some models, the NOA installation rate rose to nearly 50%. In 2023, with the popularity of models such as G6, G9, and X9, the NOA installation rate further increased to nearly 90%. He Xiaopeng, CEO of Xpeng Motors, said that a better approach is to combine hardware and software instead of charging separately, which can maximize and enhance the user experience of the product.